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Our story, told by Amrin

A family story,
shaped by jewellery

For me, Dashna is personal. It brings together my family’s history, my parents’ eye for jewellery, and the future my brother Arvin and I are helping to build.

Painting of a hand selecting rubies on a jeweller’s table
Over a century ago

Where our story began

Our family’s connection to precious stones began over a century ago with my great-grandfather, Manickam, who traded gemstones. His understanding of quality, rarity and value laid a foundation that would carry through the family.

Painting of Asokan seated at his desk
1994

A business built on trust

His grandson, my father Asokan, took that connection into the gold and jewellery trade, starting his own business in 1994. Trust, transparency and personal relationships were central to his approach—and they still shape how we work today.

Painting of Nandhini and Asokan seated together at their desk
2008

My parents, and the heart of Dashna

In 2008, my father and my mother, Nandhini, founded Dashna Jewellery in Pondicherry. Together, they brought their own taste, experience and care to the business.

My mum’s jewellery always gets attention. Hers never seems to look like anything else you see around the city. There’s always a “wow”—and that says more about her eye for something special than I ever could.

That sense of individuality is part of Dashna. My parents care about how a piece looks, how it is made, and the small details that bring it all together. The gemstone matters, but so do the design, the proportions and the finish.

Their taste and standards continue to guide us. We want you to find a piece that feels like you—something you love putting on, that gets noticed and stays with you for years.

Painting of a jeweller shaping a ring with a torch and tweezers
The next chapter

Our part in the story

Today, my brother Arvin and I are taking the family business forward, bringing our own ideas and a growing digital presence to Dashna.

Modern tools, including 3D-aided design, help us explore a piece with you before it takes shape at the workbench. They make it easier to share ideas, understand the details and feel involved in what we’re creating together.

I manage the Dashna Group, and part of my role is bringing our family’s experience to more people while keeping that personal connection. Our parents remain a guiding presence as we build this next chapter.

Today

From our family
to your story

For our clients in the UK, Dashna is an invitation to work directly with us—to talk about what you love, find a gemstone that draws you in, and shape a design around you.

You might have a clear idea, a special occasion in mind, or simply a feeling you want to capture. Wherever we begin, we want you to enjoy the conversations and decisions that make the piece yours.

Jewellery is part of our family’s story. The lovely thing about what we do is helping it become part of yours.